Once upon a time, Nokia was the King of the mobile industry. Nokia, the company that defined and shaped the mobile industry for over a long period prior to the last previous 6 years.The Company gave us many memorable phones (1110, 3310, E-series and N-series), that might be found in our homes even today. With an emergence of the greatest software giant, the company loses its value. And finally, after being defeated by the challenging industry, the company sold its division to another greatest software giant “Microsoft“.
Microsoft after quietly killing the Brand Lumia, Luckily Sold Nokia branding rights to Finnish firm HMD Global and contract manufacturer Foxconn ( for $350 million ).
“To complete its portfolio of Nokia branding rights, HMD announced today that it has conditionally agreed to acquire from Microsoft the rights to use the Nokia brand on feature phones, and certain related design rights. The Microsoft transaction is expected to close in H2 2016. Together these agreements would make HMD the sole global licensee for all types of Nokia-branded mobile phones and tablets.”
Nokia Said in a press release.
(Source: Nokia.com )
With this Major Deal, Nokia is now back to the mobile phone market with new phones. HMD Global (with NOKIA branding) also redesigned “Nokia 3310”.
Company Launched various other smartphones like Nokia 3, Nokia 5, Nokia 5 3 GB RAM, Nokia 6, Nokia 8. You can have the list of smartphones manufactured by HMD Global (NOKIA branding). -> Click Here. (Link will be available shortly)
Well, as per the recent article on The Indian Express that I have read “The first flash sale of Nokia 6 smartphone in China resulted in the phone going out of stock within a minute after it became available on the Chinese e-commerce portal JD.com as reported by Anzhao.” ( source: Indianexpress.com ). So, this could be the good sign for Nokia brand.
So the biggest question is that, Will the company able to survive against the largest software giants? Will the company able to regain its brand reputation that he had lost? Will the redesigned 3310 be able to win the market capture like the old 3310 did? Will the company be able to become the king of the mobile industry again? The time will tell…